Privacy Policy

1. Introduction

Welcome to Bachche Lala Jewellers Pvt Ltd ("BLJ Jewellers", "we", "us", "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our website (bachchelalajewellers.com), our mobile application ("BLJ Jewels App"), and any related services, sales, marketing, or events.

Please read this privacy policy carefully as it will help you understand what we do with the information that we collect.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you register on our mobile application, express an interest in obtaining information about us or our products, or otherwise contact us.

• Personal Information: Name, phone number, email address, mailing/billing address, and business details (if applicable as a retail partner).
• Order Information: We collect details of orders you place, custom designs you request, metal weights, purities, sizes, and manufacturer details associated with the products.
• Device and Usage Information: We automatically collect certain information when you visit, use, or navigate our app or website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information.

3. Device Permissions (Mobile Application)

To provide custom jewelry designs and seamless order management, our mobile application may request the following permissions on your device:

• Camera & Photo Gallery Access: We request access to your device's camera and media storage to allow you to capture and upload custom jewelry design images or reference photos when placing custom orders.
• Push Notifications: We may request permission to send you push notifications regarding your order status, artisan assignment updates, and dispatch alerts. You can opt out of these at any time via device settings.

4. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use the information we collect or receive:

• To facilitate account creation and logon process: If you choose to link your account with us to a third-party account (such as Google), we use the information you allowed us to collect from those third parties to facilitate account creation.
• To fulfill and manage your orders: We use your information to process payments, track order progress, generate order details PDFs, and manage manufacturing assignments.
• To send administrative information: We may use your personal details to send you product, service, and new feature information, or updates to our terms, conditions, and policies.
• To send transactional notifications: We use WhatsApp, SMS, or email to notify you regarding order confirmation, worker auto-assignments, and dispatch alerts.

5. Sharing Your Information

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

• Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., WhatsApp API gateways, hosting services).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

6. Security of Your Information

We use appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our website or app is at your own risk. You should only access the services within a secure environment.

7. Your Privacy Rights & Data Deletion

In some regions (like the European Economic Area), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

Account Deletion: If you wish to delete your account and all associated personal data from our records, you can do so directly within the settings of the mobile app, or contact us using the contact details provided below. Upon receiving your request, we will delete your account and data, except where retention is required by Indian law (such as tax invoices and past transactional records).

8. Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

9. Contact Us

If you have questions or comments about this policy, or wish to request data correction/deletion, you may contact our Grievance Officer at: